Hello, dear you
Thank you for wanting to support my new online store. It has long been a dream of mine to start something of my own, and after working on several projects and creating many Shopify stores, I never quite finished, until one autumn evening I decided to really go for the dream of starting my own online store.
My name is Cecilia Keinapel and I am 33 years old. For those who might remember me, I had a major fashion blog when blogs were popular in Norway, called keinapelblogg.no. After that, I started Trendspot, which was an online fashion magazine, and after living in England for 8 years, I started Brand and Beauty. As you can see, I have done many different things, and what has always recurred throughout it all has been fashion and clothing.
Clothing and fashion have always been a part of me
Ever since I was little, I have loved dressing up in clothes, stealing my mom's bags, and pretending I was walking the catwalk. Fashion, clothing, and especially dresses have always been a weakness of mine. I remember from my blogging days how many times I received sponsored clothes, had collaborations, and how much fun it was to work with clothes in general.
After a few years off from clothes and fashion and the end of the Brand and Beauty adventure, which became one of the most-read blogs in England (landing on the New York blog toplist) in the USA, among other things, it was time to open up the closet and rediscover my passion for fashion—especially dresses.
The idea behind Lunelle Norge came one autumn evening in 2025, when I was scrolling through an online store because I was looking for dresses for both parties and everyday wear. I remembered how disappointed I became when I saw the sizes, especially when it was a Norwegian online store and the dresses only went up to size L.
I quickly clicked out of the store and felt sad and frustrated because I couldn't find dresses that would fit me. My question was: Why should I have to adapt to clothes and dresses? Shouldn't it be the other way around?
Who is Lunelle.no created for?
Lunelle.no is created for women of all sizes, which is why I have chosen a supplier that handmakes clothes with care. All their clothes are handmade and sewn by local workers, which is an important part of Lunelle's values. One of the most important factors for me when choosing a supplier was to ensure that the people who produce the clothes we sell at Lunelle receive a fair and good wage for their work.
The supplier we work with and their team make fantastic, beautiful dresses that I know you will love again and again. Today we offer up to 3XL, but we will always want to improve and offer even more sizes as Lunelle grows.
Read more about our supplier here
Why is my store called Lunelle?
Lunelle is inspired by the moon—a symbol of femininity, calm, and timeless beauty. Just as the moon has its own quiet presence, Lunelle wants to create clothes that make you feel beautiful, confident, and comfortable in your own skin.
For me, fashion is about more than just clothes. It is about the feeling the garments give you, the details that make them special, and the quality that makes you want to wear them again and again. I want to offer timeless garments with a feminine and elegant feel, created to become a natural part of your wardrobe. Pieces that last a lifetime.
Inspired by the moon's natural beauty, I want Lunelle to remind you that you do not need to be anything other than yourself to shine.
Lunelle.no—made to make you glow.